Phase-2: Social Media & Self-Promotion for Electronic Music Artists
Getting Your Music Heard by the Right Audience
ArtistMap is an online roadmap program and an artist support community created by 6AM Group to help guide electronic music artists towards a successful and sustainable career.
- To help artists develop mental strength and discipline for their journey ahead
- To help artists develop actionable insights and strategies that can be implemented today
- To help artists stay focused on their path to turning pro from Phase-1 through Phase-4 aka the artist lifecycle
In Phase-2, you will gain insights into strategies and tactics for social media and self-promotion in your artist journey. These strategies have helped 6AM grow as a brand and have unlocked opportunities for my artist career. You'll also learn the various approaches to take for different music labels as well as how PR and online music outlets operate to help you keep leveling up.
After an artist has gone through Phase-1, the following phase is all about understanding how to get your music heard beyond your own circle and how to ensure the right people are listening to it. This phase will only be available to artists who have completed Phase-1 as this course is a continuation of those fundamentals. Without first going through Phase-1 course work, you will not understand many of the terms and concepts discussed in Phase-2.
WARNING: This journey is not easy; as a matter of fact it's very very difficult and rough. This is the reality of coming into the house & techno industry so please be mentally prepared for this road you are about to embark, or is currently already on that path. ArtistMap aims to only deliver the truth, and we all know the truth hurts but by knowing the truth you'll be better positioned to reach some of your goals as an artist. If you are willing to put in the work, the sacrifice, and the time with the right attitude, you will reach the goals you set for yourself, this is something we have been analyzing since 2006. We have seen many of our peers do it and the author himself has done it as well, so these are practical strategies and insights from firsthand experiences and stories from our own journey as well as our peers and friends who are also embarking on this path. Please treat this community with respect and treat your artist journey with respect too! We hope to see you in there!
Jia is the creator of ArtistMap and the founder of 6AM, a global house & techno community that promotes and fosters the culture of work & play. Since entering the scene in 2006, he has developed working experiences in all aspects within the field starting off as a fan of the music, to getting his hands dirty as a serial promoter, DJ, event producer, festival organizer, talent buyer, booking agent, artist manager, tour manager, and industry consultant giving him a unique 360-degree view into the electronic music industry from all angles. It is through the years of dynamic interaction with various facets of the industry did he develop a true understanding of what it takes to propel an amateur artist into becoming a successful electronic music artist in today's environment.
"The journey since 2006 has been quite the experience both personally and professionally. I fundamentally believe that creative artists of all levels and experience should build the right mindset and discipline as it has become very clear that this is the most important foundation anyone in the industry should develop early-on when committing to this journey. Most of the battles artists face are lost within their own self-doubt, anxiety, paranoia, ego, and misguidance from their internal (mind) and external (society) forces.
My passion to educate, inform, and guide the future artists of this industry is really what drove me to create ArtistMap, along with all the years of my interaction and engagement with professional artists and peers that provided me the inspiration to get this out despite my very own resistance (both internal and external). I've always believed deep-down that my biggest contribution towards our scene is how I am able to utilize my platform to bring the global electronic music community together and along with that, how many artists and industry peers I can help along the way who decided to take this difficult path and alternative choice in life.
Simply put, this journey is really heavy! No more do I want to see aspiring creatives falter to their own internal resistance nor be affected by external resistance that often hinders their growth. I may not have all the answers, but I'm part of a greater community within this global scene who do have the answers, and I humbly welcome anyone who is dedicating their life to "this" to join me and help as many in our community by providing additional guidance and insight, so together we can help re-shape and re-define what it means to be a true professional in our industry today. Let's get ON THE GRIND!